ABOUT

Drawn to the intersection of fashion, storytelling, and image-making, I approach creative direction as an opportunity to build immersive brand worlds. My background in merchandising and retail has given me a unique perspective, balancing creative intuition with strategic thinking and a deep understanding of consumer connection.

Through campaign imagery, editorial narratives, and thoughtful creative direction, I bring stories to life in ways that feel both aspirational and authentic. I'm inspired by fashion's ability to communicate identity and emotion, and I'm most passionate about creating work that invites people into a brand's world and leaves a lasting impression.

I love Jean-Luc Goddard and Anna Karina, as well as Dario Argento movies and painters such as Van Gogh and Egon Schiele. I will forever love the free spirit of the 70s, the 90s/2000s styles, flowers, cats, the ballet, astronomy, all kinds of literature and poetry (especially Kurt Vonnegut and Truman Capote) and anything that sparkles.