WORK EXPERIENCE
Sam Edelman | Senior Specialist, Merchandising | New York, NY
November 2022-present
- Lead teams to style and art-direct all campaign and E-commerce photoshoots for Circus NY by Sam Edelman, the company’s Gen-Z lifestyle brand.
- Coordinate trend research with business priorities in collaboration with the founder and fashion director in their application to seasonal lifestyle collections.
- Lead sales presentations of seasonal collections to key accounts and help merchandise individual customers’ assortments to ensure consistent brand story representation across all channels using expert product knowledge and market trend analysis.
Sam Edelman | Junior Art Director | New York, NY
April 2021 - November 2022
- Produced seasonal campaign & catalogue photoshoots for Sam Edelman, Sam Edelman Kids, Sam & Libby, & Circus NY by Sam Edelman including styling, talent casting, location scouting, digital asset retouching, and content management.
- Digitally designed for Circus NY by Sam Edelman, including graphic design of homepage assets, emails, social media assets, OOH ads, printed brand collateral, short-form video, etc.
Clientela | Customer Success Coordinator | New York, NY
October 2020 - April 2021
- Strategized short and long-term goals for each major client to ensure an optimal 360-degree retail customer experience is being delivered both to the client and their end-users by leveraging key performance indicator analytics and trend analysis.
- Effectively communicated with clients and internal technical team to ensure new products, current services, and strategy operations are executed efficiently while maintaining a consistent and balanced workflow within the team environment.
Jenna Wolf Poetry | Social Media Coordinator | New York, NY
August - December 2020
Strategize & schedule Instagram posts & stories to optimize consumer
engagement & B2B awareness
• Responsible for continuous content creation that aligns with the brand
guidelines & goals
Produce digital marketing assets such as email newsletters, Instagram
captions & posts/stories, & E-Commerce product imagery to emphasize
consistent, clear & engaging content
Tory Burch | Sales Associate | Chicago, IL
July - October 2020
Responsible for daily and monthly sales goals, as well as excellent
customer service, clienteling, maintenance of visual standards, and
styling top clients.
Interim keyholder for the months of July and August
Michael Kors | Key Holder | Savannah, Georgia
Fall 2019- Spring 2020
Responsible for monthly sales results and key
performance indicators such as UPT, ADS, & conversion
Successfully mastered product knowledge and
customer service skills while leading a sales team
Kate Spade New York | Visual Merchandising Intern | New York, NY
Summer 2019
Developed skills in executing monthly floor sets, organizing visual operations, and strategizing field training methods
Led team in producing company-wide evergreen training videos for visual merchandising standards
Tory Burch | Photo Production Intern | New York, NY
Summer 2018
Supported the Production team with invoicing, styling preparation, and team management
Produced, styled, & photographed own shoot in 3 weeks for intern project
Akira | Visual Merchandising Intern | Chicago, IL
Summer 2017
Collaborated with stylists to create up to 12-mannequin window displays
Lead a team to style and merchandize an entire store section
Nike | Sales Associate | Chicago Niketown, IL
Spring-Summer 2016
Assisted customers in product purchases and in-store services
Participated in a team environment working towards a group sales target
Photo by Emma Craft
EDUCATION
B.F.A. in Fashion Marketing and Management
Savannah College of Art and Design, Savannah, Georgia.
Summa Cum Laude
Minor in Fashion Photography
GPA: 4.0
Dean’s List: 2016-2020
Study Abroad Experience, Savannah College of Art and Design, Hong Kong.
Winter 2018
Studied courses in textiles and studio photography over 10 weeks
SKILLS
Software
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Adobe InDesign
Microsoft Office
Industry Skills
Social Media Management & Strategy
Styling
Digital & Visual Merchandising
Social Media Marketing
Trend Analysis
Digital & Film Photography
Art Direction
Fashion Production
Textile & Pattern Ideation
Soft Skills
Leadership
Organization
Adaptability
Time Management
Ambition
Communication
AWARDS & FEATURES
Tapestry Annual Intern Case Study Competition, 1st Place
Handbags of the Future, Summer 2019
Vogue Italia, Photography Feature.
Designer, collaboration with photographer, April 2017
CERTIFICATIONS
Social Media Marketing Certification | Hubspot Academy 2020
Best practices of social media marketing such as social listening, paid ads, organic content creation & content strategy
Inbound Marketing Certification | Hubspot Academy 2019
Best practices of inbound customer acquisition such as social promotion, nurturing leads & content creation
STUDENT ACTIVITIES
SCAD Fashion Show, Runway & Fit Model, Savannah, GA
Spring 2017- Spring 2020
Gained enhanced understanding of garment and show production.
L.A. Fashion Festival Official Selection, Emerging Category
au philia, Fall 2019
SCADpro x Mission Statement, Project Leader, Savannah, GA
Fall 2018
SCAD collaborated with Mission Statement, Hilary Swank's fashion brand, to assist in the research and development of concepts to communicate the quality and performance features of the clothing through a social media strategy and a “hands-on” experience for the online customer.
The Manor, SCAD’s Fashion Magazine.
Fashion Blog writer/stylist, March 2017