MISSION STATEMENT X SCADPRO
Marketing Strategy, Art Direction by Celeste Miller
In the course of 10 weeks
SCAD collaborated with Mission Statement, Hilary Swank's fashion brand, to assist in the research and development of concepts to communicate the quality and performance features of the clothing through a social media strategy and a “hands-on” experience for the online customer.
As a Project Manager, my responsibilities included leading and guiding a team to produce social media assets and strategies that emphasized the unique value of the garments. This included production of 4 photoshoots within 3 weeks, utilizing a large range of talents and creativity. I expressed skills in styling, art direction, and photo assistance.
Photography: Jesse Schlauch
Hair & MU/Styling/Art Direction: Jacob Bern
Styling/Art Direction: Hannah Mcleer
A Helping Hand
Studio Editorial
A Day in the Life