GLOSSIER PLAY IT’S PLAY TIME
A mock social media campaign.
Art Direction, Styling, & Digital Production by Celeste Miller
PROBLEM: With the launch of Glossier’s sister line Glossier Play, an opportunity has opened for the brand to diversify its content style and reach a new aspect of their consumer base.
STRATEGY: Create dynamic, interactive social media content to assist with the launch of Glossier Play that not only intrigues but engages the audience. By using inspiration and style choices that are similar to Glossier’s original aesthetic, there is still an homage to the mother brand while an emphasis on glam and nightlife sparkle distinguishes the product.
SOLUTION: A combination of time-based and still media applied to a concise content calendar and marketing strategy to engage and intrigue the consumer from before to after the launch of Glossier Play.
To view the entire presentation & process, click here.
